Rikin Patel of 4117 Main Street, Whitehall, PA 18052 – Why Businesses Have Unprofitable Advertising

Rikin Patel runs a successful pharmacy of his own located at 4117 Main St, Whitehall, PA 18052.

Most business owners have absolutely no idea what separates profitable advertising from non-profitable. They know that profitable advertising is supposed to bring them new customers, but they often don’t know how to tell a good ad from a bad ad.

Because of this, they often become advertising victims. Media sales people are then looking to take advantage of them and sell them as much advertising space or clicks as possible.

A lot of media salespeople get a commission based on how much advertising space they sell. This means that the only thing they are interested in selling is space, not results.

A lot of AdWords managers also get paid based on account spending. The results are the same: they are interested in a business owner buying as many expensive clicks as possible.

There is, however, good news. The good news is that the majority of business owners do know how to sell their products and services. Otherwise they wouldn’t be in business in the first place. They are also usually very passionate about their businesses and what they do.

The key to turning every piece of advertising into profitable advertising is very simple: every ad needs to have a specific offer.

If you do not have offers in your ads, you may have customers coming through the door, but you wouldn’t know which ads are working and which ads aren’t.

The way to fix this is to have different offers in different ads.

For example, if one ad has a 5% discount coupon and another one has a free gift offer, you will be able to see which ad works better by simply counting the number of coupons that you accept and free gifts that you give out.

Making sure your advertising works is a smart strategy that business owners like Rikin Patel 4117 Main St, Whitehall, PA 18052 implement in their businesses to grow faster and see excellent results.

Rikin Patel of 4117 Main Street, Whitehall, PA 18052 – How to Drive a Business to Maturity

Rikin Patel of 4117 Main St, Whitehall, PA 18052 has been a business owner for several years.

A mature business is a business that is driven by one of the following: systems, service, product, or market.

Rikin Patel 4117 Main St, Whitehall, PA 18052

For example, a retail store in a shopping mall has market as its primary driver. The store may not even need to do advertising. It is quite possible that it will do just fine with the foot traffic from the mall.

A manufacturer that produces a part of a bigger industrial system has a business that is driven by the product. The bigger industrial system can’t function without the part and the part is manufactured only by a handful of companies.

A ten-minute oil change service station is driven by service. The customers usually care about speed and convenience.

Even these businesses were probably owner-driven in the beginning. The owner of a small retail store is probably a clerk, a marketer, and a janitor at the same time. He or she cleans the store, greets and checks out the customers, and makes all the window displays for the store.

The owner of the manufacturing business supervises the creating of the product, buying supplies, and keeping the clients satisfied.

Over time, these businesses can mature to a significant degree. Each owner can identify a few things that he or she does best and hire employees to take care of the rest. The way to get to this stage is to develop effective marketing and operational systems similar to the ones that Rikin Patel of 4117 Main St, Whitehall, PA 18052 has at his pharmacy.