Rikin Patel of 4117 Main Street, Whitehall, PA 18052 – Why Businesses Have Unprofitable Advertising

Rikin Patel runs a successful pharmacy of his own located at 4117 Main St, Whitehall, PA 18052.

Most business owners have absolutely no idea what separates profitable advertising from non-profitable. They know that profitable advertising is supposed to bring them new customers, but they often don’t know how to tell a good ad from a bad ad.

Because of this, they often become advertising victims. Media sales people are then looking to take advantage of them and sell them as much advertising space or clicks as possible.

A lot of media salespeople get a commission based on how much advertising space they sell. This means that the only thing they are interested in selling is space, not results.

A lot of AdWords managers also get paid based on account spending. The results are the same: they are interested in a business owner buying as many expensive clicks as possible.

There is, however, good news. The good news is that the majority of business owners do know how to sell their products and services. Otherwise they wouldn’t be in business in the first place. They are also usually very passionate about their businesses and what they do.

The key to turning every piece of advertising into profitable advertising is very simple: every ad needs to have a specific offer.

If you do not have offers in your ads, you may have customers coming through the door, but you wouldn’t know which ads are working and which ads aren’t.

The way to fix this is to have different offers in different ads.

For example, if one ad has a 5% discount coupon and another one has a free gift offer, you will be able to see which ad works better by simply counting the number of coupons that you accept and free gifts that you give out.

Making sure your advertising works is a smart strategy that business owners like Rikin Patel 4117 Main St, Whitehall, PA 18052 implement in their businesses to grow faster and see excellent results.

Rikin Patel of 4117 Main Street, Whitehall, PA 18052 – How a Business Can Avoid Spending a Fortune on Advertising

Rikin Patel of 4117 Main St, Whitehall, PA 18052 is a business owner who always tries to promote his business efficiently.

For most business owners, marketing and advertising remain a frustrating and expensive mystery. This is one part of their business they would usually try to avoid because they simply do not understand how to get acceptable results with it. Not knowing what exactly to do, they would often look at the advertising they see around them and try to copy it.

The problem with this approach is that most of the noticeable advertising is paid for by big multinational corporations.

For example, in 2014, McDonald’s had spent US$2.49 billion on advertising worldwide. McDonald’s can afford to do it, because it has over thirty-six thousand locations in 119 countries worldwide.

You probably can’t afford to do the same. If you are a business owner, one of your responsibilities is to attract new customers. If this is painful and problematic, there is a solution. The solution is to do more business with customers that you already have.

There are two easy ways to do so. The first way is to have cross-sells, which means offering different products to existing customers.

For example, if you have a grocery store that sells wine, you could be offering a selection of cheeses to all customers that decide to purchase one. This is a cross-sell.

The second way to increase the amount of money that your current customers spend with you is to have upsells. An upsell is when you offer a better version of a product or an additional service once your customers complete their purchase. Rikin Patel of 4117 Main St, Whitehall, PA 18052 uses these and other strategies in his business with great success.

Rikin Patel of 4117 Main Street, Whitehall, PA 18052 – How to Drive a Business to Maturity

Rikin Patel of 4117 Main St, Whitehall, PA 18052 has been a business owner for several years.

A mature business is a business that is driven by one of the following: systems, service, product, or market.

Rikin Patel 4117 Main St, Whitehall, PA 18052

For example, a retail store in a shopping mall has market as its primary driver. The store may not even need to do advertising. It is quite possible that it will do just fine with the foot traffic from the mall.

A manufacturer that produces a part of a bigger industrial system has a business that is driven by the product. The bigger industrial system can’t function without the part and the part is manufactured only by a handful of companies.

A ten-minute oil change service station is driven by service. The customers usually care about speed and convenience.

Even these businesses were probably owner-driven in the beginning. The owner of a small retail store is probably a clerk, a marketer, and a janitor at the same time. He or she cleans the store, greets and checks out the customers, and makes all the window displays for the store.

The owner of the manufacturing business supervises the creating of the product, buying supplies, and keeping the clients satisfied.

Over time, these businesses can mature to a significant degree. Each owner can identify a few things that he or she does best and hire employees to take care of the rest. The way to get to this stage is to develop effective marketing and operational systems similar to the ones that Rikin Patel of 4117 Main St, Whitehall, PA 18052 has at his pharmacy.

Rikin Patel of 4117 Main Street, Whitehall, PA 18052 – How to Handle a Business Turnaround

Rikin Patel of 4117 Main St, Whitehall, PA 18052 is a pharmacist and a business owner.

If your business is it trouble, the first thing you need to do is be honest with yourself. You need to forget about your ego. You need to stop blaming others. None of this matters when you have urgent problems to solve.

You need to start with identifying and diagnosing problems and issues. No one can be hiding anything at this stage. This may sound simple, but it is very hard to implement in real life. Everybody has a natural response to start covering their tracks and blame others. If certain employees can’t be honest with themselves and you about what happened and what the real problems are, either they have to go or the business will stop its existence.

The biggest problem a business can have is running out of cash. Most of the other problems have solutions. You can even handle a turnaround with no profits, but you do need to have cash flow.

Crisis in business is common. Car manufacturers recall thousands of cars with potentially lethal issues on a regular basis, yet they manage to stay in business.

If you find yourself in a critical situation, you need to immediately become very uptight about spending every penny. Pay bills in small installments. Negotiate new terms with suppliers. The worst thing you can do is spend all your cash or, even worse, more than you have to appease your creditors.

Getting out of crisis is important if you want to create a successful business like Whitehall Pharmacy that belongs to Rikin Patel and is located at 4117 Main St, Whitehall, PA 18052.