Rikin Patel of 4117 Main Street, Whitehall, PA 18052 – How a Business Can Avoid Spending a Fortune on Advertising

Rikin Patel of 4117 Main St, Whitehall, PA 18052 is a business owner who always tries to promote his business efficiently.

For most business owners, marketing and advertising remain a frustrating and expensive mystery. This is one part of their business they would usually try to avoid because they simply do not understand how to get acceptable results with it. Not knowing what exactly to do, they would often look at the advertising they see around them and try to copy it.

The problem with this approach is that most of the noticeable advertising is paid for by big multinational corporations.

For example, in 2014, McDonald’s had spent US$2.49 billion on advertising worldwide. McDonald’s can afford to do it, because it has over thirty-six thousand locations in 119 countries worldwide.

You probably can’t afford to do the same. If you are a business owner, one of your responsibilities is to attract new customers. If this is painful and problematic, there is a solution. The solution is to do more business with customers that you already have.

There are two easy ways to do so. The first way is to have cross-sells, which means offering different products to existing customers.

For example, if you have a grocery store that sells wine, you could be offering a selection of cheeses to all customers that decide to purchase one. This is a cross-sell.

The second way to increase the amount of money that your current customers spend with you is to have upsells. An upsell is when you offer a better version of a product or an additional service once your customers complete their purchase. Rikin Patel of 4117 Main St, Whitehall, PA 18052 uses these and other strategies in his business with great success.